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Qesta is an AI-powered influencer marketing platform that helps brands discover, manage, and collaborate with creators at scale.
Influencer marketing has become one of the fastest ways for brands to grow, but the industry is still messy. Managing relationships, communication, payments, transparency: brands and creators are stuck patching gaps with spreadsheets and DMs.
Qesta closes those gaps: one tool, every deal, for brands and creators alike.
Trust broke down at the payment stage: manual invoicing, delayed payouts, disputes over deliverables. We fixed it with milestone-based payments that release funds as deliverables are met.
AI drove matching and decisions, pairing brands with creators based on tailored preferences and post history, while surfacing predictive insights like engagement forecasts and top niches.
Credibility mattered too. Brands could now see real engagement, hashtags, and post history behind every creator, not just follower count.
For creators, it was about visibility. Real performance data helped them prove their impact and land more brand deals, backed by clear payout tracking.
As an MVP, our goal wasn't long-term metrics, it was proving the platform could handle the real complexities of influencer marketing.
Onboarded 11 brands and 17 creators within the first two weeks, through internal testing and a closed beta.
Validated real brand and creator workflows: 11 campaigns completed, 90% completion rate, AI matching in under 3 minutes.
Proved payments and credibility work together: 100% payment success rate, 90% of brands used credibility scores.
Proved performance tracking at scale: 10 campaigns tracked, 12M+ impressions.
Reach out to learn more about this project.
